Despite its name, BDR is not the same as cold calling. It is a strategy that involves systematic touches to develop leads. It combines emails, cold calling, and other methods to identify potential customers. This is particularly important since 9 out of 10 conversations with prospects never progress beyond the introduction stage. Luckily, BDRs have proven to be highly effective, and some companies have even hired their own BDRs to improve their marketing results.
The role of a business development representative requires an understanding of the target audience. Whether it is a small business or a large corporation, a BDR must understand the interests, needs, and pain points of a potential client. Furthermore, they must understand the demographics of potential customers. These factors will help them understand how to tailor their approach and make it more effective. By focusing on these factors, a BDR can create a more targeted marketing strategy.
A BDR should have excellent social communication skills and be able to work well with all types of people. In addition to being able to sell on a human level, a BDR must be able to engage with prospective customers on social media. It can be as simple as posting links to relevant articles and tweeting about them. If they have good networking skills, they can be an excellent addition to a company. They can also serve as a mentor for other employees.