A prospect is an individual who is a potential customer for a company. In most cases, these customers have not heard of the company, so the process of identifying these people begins with a product/market fit analysis. The next step is outreach. A business development representative will identify pain points in the prospect's life and ask about the solution. Once a prospective customer indicates interest in the solution, the sales process can begin. This is a good way to establish a connection with a lead.
In the world of social media, finding a prospect's email address and phone number has never been easier. Using tools such as Pipedrive's Smart Contact Data feature can help you learn more about leads and prospects. Once you've identified a prospect's email address, use that information to follow up. By nurturing a lead, you'll increase the chances of converting that lead into a paying customer. However, it's important to note that the process can take some time and may not yield the desired results in a short time.
Regardless of how long a salesperson has been in the industry, they should have a good understanding of how to nurture a lead. They should know their strengths and weaknesses and develop strategies to overcome them. If, for example, a salesperson lacks organization and rapport, they can set up a physical checklist for each call and use a timer to ensure that every contact has their attention. It's also important to have a clear idea of how to approach a prospect, which is the first step in the sales process.