Wednesday, Sep 27, 2023

Too Much Faith In Your Solution

One outcome of solution selling was that sales organizations and their teams began to believe that their solution was what would win them deals. With a blind faith that their solution was the best choice for their clients, they identified the client’s problem and offered their solution, positioning it against a competition’s solution. There are still true believers who are faithful to their solution, even though it counts less than it did in the past.