Prospect refers to someone who might need your product or service. The primary goal of your marketing efforts is to qualify recipients as prospects. Knowing whether someone is a prospect is helpful in refining your prospect database. You can then concentrate your marketing dollars on those people who are most likely to become a customer. In order to generate sales, you need to educate your prospects about your products and services. SocialBee provides a comprehensive glossary of marketing terms.
The BDR (business development representative) is a research professional. A BDR is a customer service representative or market researcher. The BDR is tasked with gathering information about prospects using CRM or cold calling. This role also helps the AE close new business deals. The BDR works closely with the AE to help the sales process. By putting together the information needed for the AE, they will be able to make better-informed decisions.
A BDR is a vital part of the sales process. Their role is to identify potential clients and pass them on to the sales team. The BDR must know the target market, identify the buyer's stage of buying, and develop a relationship with each prospect. A BDR should be able to convert leads into opportunities and customers. A bad handoff can disrupt the sales process. Therefore, it's essential to prepare prospects for sales calls by showing them a demo and briefing them on the product. After that, they should be able to transfer all the call notes and contact information into CRM.